De Mason e seus estudos de casos à firma jogando em um contexto estratégico: uma história do progresso nas teorias da organização industrial

Resumo

This work analyses the Industrial Organization (IO) as a Scientific
Research Program. Starting from the Identification of a theoretical
milestone, we rebuild the path traced by this field since its origin until the
shape it presents nowadays in the academic milieu, in order to examine
its idea of progress. 10 is proposed to be a theoretical analysis alternative
to the Neoclassical Microeconomics, and has developed through the
utilization of a variety of methods of research. We started from the so
called "introductory paradigm" exposed through the models presented
for Mason which accompanied the causal structure-conduct-performance
relationship. Then, we presented Bain's works, the Scherer's synthesis,
the Contestable Markets Theory and, finally the Game Theory applied to
explain the oligopoly behaviour. The Identification of the movement that
goes from the Traditional or Classical until the New / O through the internal
criticism is made, so permitting a debate between the various paradigms.