Elementos para o estudo da agroindústria vinícola: uma abordagem da Cooperativa Vinícola Aurora

Resumo

This article presents the results achieved by a research over the Cooperativa
Vinícola Aurora's economic trajectory. This firm is the brazilian largest wine
producer and encloses, in its present organizational structure, the economic, technical
and marketing trends around which the most economically important firms tend
to organize. It also represents an elucidative example of agrobusiness production
reconversion strategies elaborated to face the new competitiveness rules due to the
brazilian integration process into the import and export markets of products elaborated
with the raw material grape.