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The network of social relations in the proximity markets: the commercialization and exchange channels of family farming agro-industries in the Corede Jacuí Center Region – RS

Authors

  • Chaiane Leal Agne

  • Paulo Dabdab Waquil

Keywords:
Agroindústria, mercados, agricultura familiar
Abstract
In the current perspectives on the theme of Rural Development we highlight the ways in which Family Farming Agro-industries build strategies to enter their production in the markets. This study aimed to describe the commercialization and exchange channels used by families to distribute the agro-industrial products in the proximity markets in the COREDE Jacuí Center region (Jacuí Center Regional Development Council). The study was characterized as exploratory and descriptive, with the collection of secondary information (data from the 1995/1996 Agriculture Census) and primary information (field research). 41 interviews were conducted with the aid of a semi-structured form and field diaries. We used a qualitative methodology (content analysis) and quantitative (measurements of dispersion: arithmetic mean and standard deviation; measures of location: maximum and minimum) for data analysis. The agro-industrial production commercialization and exchange channels involve relationships between the families and their neighbors, relatives, intermediaries, social organizations and urban consumers. The study highlights the direct commercialization to urban consumers, representing an average of 51% of production sold. In the commercialization and exchange relations with relatives and neighbors, the families sell an average of 14% and 1% respectively. As for commercial relations with social organizations and intermediaries, they correspond, respectively, for 19% and 15% of production sold. Keywords: agro-industry, markets, family farming.
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Published
2011-05-30
Issue
Vol. 31 (2011)
Section
Artigos
License
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