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Industrial organization and the international integration of brazilian furniture industry

Authors

  • Achyles Barcelos da Costa

  • Hélio Henkin

Keywords:
Indústria brasileira de móveis, Organização Industrial, Competitividade, Mercado internacional.
Abstract
ABSTRACT The paper aims to evaluate the competitive behavior of the Brazilian furniture industry in the light of changes that the activity is experiencing in the global scene, and also to identify the adjustments that are been done with views of its positioning in that market as well as the roads that are been traced by the sector. The methodology used in the study consists of a revision of the literature concerning industrial districts, given that the furniture activity has been accomplished under that form of industrial organization. It is made a characterization of the activity and its organization in selected countries and in Brazil, besides presenting the international furniture market and pointing out the performance of the main countries. The data base of the study is composed from national and international institutions, from interviews with companies and of punctual information from sources related to the sector. It can be observed that the presence of China in the international furniture market has been led to strategic adjustments in the industries of developed and developing countries. The rich countries' furniture industries are losing relative position in the international market. The Brazilian furniture industry, in turn, has its competitiveness in relatively cheap workforce and of raw material. The adjustment of Brazilian enterprises has been in search of reduction of costs, to act in market niches, to participate at international fairs and to diversify geographical markets. Kew words: Brazilian furniture industry; Industrial organization; Competitiveness; International market. Classificação JEL: L68. R12. F14. Artigo recebido em mar. 2011 e aceito para publicação em nov. 2011.
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Published
2012-03-05
Issue
Vol. 33 No. 1 (2012)
Section
Artigos
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