Evolution of apple production in Santa Catarina: news strategies in search of greater competitiveness
- Authors
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Laércio Barbosa Pereira
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Flávio José Simioni
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Sílvio Antonio Ferraz Cario
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- Keywords:
- Produção de maçã em Santa Catarina, estratégias competitivas na produção de maçã, fatores críticos na produção de maçã.
- Abstract
- The objective of this paper is to characterize the evolution of the production of apple and its commodity market. The paper aims to identify the Brazilian producer’s strategies responsible for the conquest of more competitive position in the national and international market. The specific subject is the evolution of apple production in the state of Santa Catarina and its comparison with the whole Brazilian production. As methodology, elements of apple productive competitive, possibilities to enhance productivity and strategies to increase the Brazilian producers market share were analyzed. The main conclusions are: a) the apple production by Brazilian producers rose as well as their share in the domestic and international markets; b) the responsible strategies for such good results are successful efforts to rise productivity, reduction in the use of nocive inputs and improvement of product quality, especially the adoption of Integrated Apple Production (PIM); c) the main problem to slow down production growth is related to precarious storage and commercial structure of small scale producers. Key words: Production of the apple in Santa Catarina; Competitive strategies of apple production and commodity market. Critical factors in the apple production. Classificação JEL: Q13. Artigo recebido em dez. 2007 e aceito para publicação em ago. 2009
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- Published
- 2010-12-03
- Issue
- Vol. 31 No. 1 (2010)
- Section
- Artigos
- License
- A remessa dos artigos à revista implica a cessão dos direitos autorais à FEE.