Business Trajectory in Brazilian Footwear Cluster: The Case of Paqueta
- Authors
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Achyles Barcelos da Costa
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Cristiane Froehlich
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- Keywords:
- Calçados -Indústria
- Abstract
- The production of footwear is traditional in the Brazilian industrial structure. Until the end of the decade of 1960 the sector had its focus in attending the domestic consumption. The entrance in the external market at the end of that decade allowed that it expanded extensively, incorporating material resources and labor. The years of the decade of 1990 indicated a change in the competitive atmosphere in that act the Brazilian footwear producers, due to the presence of competitors - China and other Asian countries - with more advantageous conditions of production. Studies of competitiveness in the sector, in general, they have been privileging the mesoeconomic scope, not contemplating paths of individual companies. The study of the strategies of growth of the Calçados Paqueta looks for to shed lights on the roads that can be followed by companies in relation to the new competitive situation.
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- Published
- 2008-10-22
- Issue
- Vol. 29 No. 2 (2008)
- Section
- Artigos
- License
- A remessa dos artigos à revista implica a cessão dos direitos autorais à FEE.