Elementos para o estudo da agroindústria vinícola: uma abordagem da Cooperativa Vinícola Aurora

Abstract

This article presents the results achieved by a research over the Cooperativa Vinícola Aurora's economic trajectory. This firm is the brazilian largest wine producer and encloses, in its present organizational structure, the economic, technical and marketing trends around which the most economically important firms tend to organize. It also represents an elucidative example of agrobusiness production reconversion strategies elaborated to face the new competitiveness rules due to the brazilian integration process into the import and export markets of products elaborated with the raw material grape.